Alameda was born in Barcelona in 2020.
After a decade working in fast fashion, we decided to create a safe space where we could create beautiful garments according to our own principles and away from the wildly commercial landscape of global industry.
The principles of the brand are:
1. Local production.
Our garments are fully designed and produced in Barcelona. We believe that investing in local businesses and trading within small ecosystems are cornerstones of a fair society.
2. Use of deadstock fabrics.
We can proudly say over 80% of our production is made using leftover fabrics from other brands and shops. We are on a mission to make fashion circular by transforming textile waste into value.
3. Small limited productions.
We choose to make small productions to avoid wastage. Plus, what we produce is always subject to the amount of deadstock fabrics we are able to find.