Last updated: 31/08/25
This Privacy Policy explains how Alameda (“we”, “us”, “our”) processes your personal data in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR) and Ley Orgánica 3/2018 on Personal Data Protection and guarantee of digital rights (LOPDGDD).
By using our website alameda-brand.com (the “Site”) or purchasing our products and services (the “Services”), you acknowledge that you have read and understood this Privacy Policy.
Maria Isabel Ruiz Furió (Alameda)
NIF: 29213252D
Carrer de Floridablanca 102
08015 Barcelona, Spain
Email: hola@alameda-brand.com
We do not have a Data Protection Officer (DPO) appointed.
Depending on how you interact with our Site and Services, we may collect the following categories of personal data:
Identification and contact details: name, surname, billing/shipping address, phone number, email.
Account information: username, password (encrypted), account preferences.
Order and payment data: order details, shipping details, payment confirmation (payment card details are processed directly by our payment providers, not stored by us).
Browsing and usage data: IP address, device/browser information, interactions with the Site (via cookies and similar technologies).
Customer service communications: information you provide when contacting us.
We do not intentionally collect data of children under 14 years of age.
We process your personal data for the following purposes, based on the corresponding legal grounds:
To provide our products and services: process orders, arrange shipping, manage returns, provide customer support.
Legal basis: performance of a contract (Art. 6.1(b) GDPR).
To comply with legal obligations: tax, accounting, and consumer law requirements.
Legal basis: legal obligation (Art. 6.1(c) GDPR).
To send you marketing communications: newsletters, promotions, advertising.
Legal basis: your consent (Art. 6.1(a) GDPR).
To improve our website and protect against fraud or misuse: site analytics, security monitoring.
Legal basis: legitimate interests (Art. 6.1(f) GDPR).
To use cookies and tracking technologies for analytics and advertising.
Legal basis: consent, except for technical/essential cookies (Art. 6.1(a) GDPR).
We use cookies and similar technologies to operate our Site, analyze traffic, and deliver personalized marketing.
Essential cookies: necessary for the Site to function (e.g., checkout, security).
Preference cookies: remember your preferences (e.g., language, location).
Analytics cookies: help us understand how visitors interact with the Site (e.g., Google Analytics, Shopify reports).
Advertising cookies: used to deliver tailored advertising (e.g., Meta/Facebook, Google Ads, Shopify Audiences).
On your first visit, you will be asked to consent to non-essential cookies. You can manage or withdraw your consent at any time through:
The cookie banner/settings tool.
Your browser settings (note: disabling cookies may affect Site functionality).
Some cookies are placed by third parties we work with (e.g., Google, Meta, Shopify). These third parties may process your data outside the EU/EEA. When this occurs, we ensure appropriate safeguards such as the European Commission’s Standard Contractual Clauses (SCCs).
For more information, you can also review Shopify’s cookie policy.
We only share your personal data with third parties when necessary for the purposes described above:
Shopify (our e-commerce platform, hosted in Canada and other locations).
Payment providers (e.g., credit card processors, PayPal).
Shipping and logistics partners.
IT and cloud service providers.
Analytics and advertising partners (e.g., Google, Meta), when you consent to cookies.
If data is transferred outside the European Economic Area (EEA), we ensure adequate safeguards are in place, such as the European Commission’s Standard Contractual Clauses (SCCs).
We do not sell your personal data.
We retain personal data only for as long as necessary to fulfil the purposes described:
Orders and invoices: 6 years (for tax/accounting obligations).
Marketing data: until you withdraw your consent.
Customer support communications: up to 5 years (limitation of liabilities).
User accounts: as long as the account remains active, or until you request deletion.
As a data subject, you may exercise the following rights under GDPR and LOPDGDD:
Access: request confirmation of whether we process your data and obtain a copy.
Rectification: correct inaccurate or incomplete data.
Erasure: request deletion of your data when legally possible.
Restriction: request limitation of processing in certain circumstances.
Portability: receive your data in a structured format and transmit it to another controller.
Objection: object to processing based on legitimate interests or to receiving marketing communications.
Withdrawal of consent: withdraw your consent at any time (without affecting past lawful processing).
To exercise your rights, please contact us at hola@alameda-brand.com. We may need to verify your identity before processing your request.
If you believe your rights have been infringed, you have the right to lodge a complaint with the Agencia Española de Protección de Datos (AEPD) at www.aepd.es.
We adopt appropriate technical and organizational measures to protect your personal data against loss, misuse, unauthorized access, alteration, or disclosure. However, no system is completely secure, and we cannot guarantee absolute security of your information.
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. Updates will be published on this page with a revised “Last updated” date.
For questions or to exercise your rights, please contact:
Maria Isabel Ruiz Furió (Alameda)
NIF: 29213252D
Carrer de Floridablanca 102
08015 Barcelona, Spain
Email: hola@alameda-brand.com
Your cart is currently empty.
